Porsche 50th Anniversary

Porsche Celebrates its 50th Anniversary by Offering Two Design Icons for Auction

Two extraordinary design icons for auction in a special partnership with Sotheby’s auction house 

Porsche is known for manufacturing high-performance sports cars, SUVs, and sedans. In a special partnership with Sotheby’s auction house, Porsche Design is offering two extraordinary design icons for auction to mark the brand’s 50th anniversary – i) an exceptionally restored Porsche 911 S 2.4 Targa (1972) and ii) a unique timepiece based on the legendary Porsche Design Chronograph. Keep scrolling down to read more about these two extraordinary design icons from Porsche, presented to you by Porsche of Colorado Springs in Colorado Springs, CO. 


Check Out the Story Behind the Birthplace of the Porsche Cayenne 


The Restored 1972 Porsche 911 S 2.4 Targa 

Bearing the unmistakable design signature of Ferdinand Alexander Porsche, the 1972 Porsche 911 S 2.4 Targa is a stunning one-off classic. This legendary car is restored as part of a unique project by Porsche Classic in close collaboration with Porsche Design. Blending the features of tradition and the present day, it features original historic fabrics such as the black Sport-Tex checkered flag upholstery. It is also embossed with ‘50 Years of Porsche Design Edition’ on the side stripes, headrests, and dashboard. 

Porsche 911 S 2.4 Targa
Porsche 911 S 2.4 Targa models

Chronograph 1 – 1972 Limited Edition 

Limited to 500 pieces, the new edition has remained true to the original design right down to the smallest of details. It bears the ear of the historic Porsche Design logo on the dial, crown, wristband, and case back. To incorporate the current technological standards, new features like the use of titanium and the addition of a new movement and water-resistant case are included. This iconic watch, technically adapted to be “state-of-the-art”, features the WERK 01.140 caliber, a high-performance, modern Porsche Design automatic movement with COSC certification. 

The estimated value of this exclusive anniversary sports car and timepiece is between $275,000 USD – $325,000 USD, and will be sold as part of Sotheby’s Luxury Week New York. 

Visit Porsche of Colorado Springs in Colorado Springs, CO 

Please feel free to visit Porsche of Colorado Springs in Colorado Springs, CO, and test drive your favorite car. You can contact our friendly dealership staff by dialing 833-212-9660. 


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